After years of decline, spending on traditional advertising is increasing. Consumers place more trust in traditional advertising formats. You can capitalize on these trends with a vinyl banner.
A wide format scrim vinyl banner helps you build brand awareness and drive traffic. Learn more about vinyl banners and how to get the most from yours.
1. Use the Right Vinyl Banner Material
Choosing the right banner material is key to getting the best results. Different banner materials are better for some uses than others. The right material helps ensure your banner will look great and be long-lasting.
Scrim vinyl is a top choice for outdoor banners. You can also use it for indoor banners to get extra durability.
Scrim vinyl consists of a polyester mesh (the scrim) and a vinyl coating. The mesh provides strength, and the coating is the surface you’ll print your design on.
The scrim determines the tearing strength and tensile strength. Tear and tensile strength help your banner resist wind and rain.
For outdoor use, vinyl with a matte finish is preferable. Matte banners are easier to read outside because they create less glare. Glossy banners are fine for inside use.
You may want blockout vinyl depending on how you plan to use your banner prints. Blockout vinyl has a black layer added between the print surfaces, so it is totally opaque.
Blockout vinyl is the best choice for double-sided banners. It prevents the design on one side from showing through on the other side. It’s also a good option if you want to completely “block out” a window.
Banner Vinyl Weight and Thickness
Standard banner vinyl is 13 oz. This means that a square yard weighs 13 oz. A larger number means the vinyl is heavier.
Standard 13 oz vinyl is a good choice for most banners. Heavier 18 oz vinyl is usually only necessary for demanding display conditions, like a construction site.
Mils are the units of measurement for vinyl thickness. A mil is one-thousandth of an inch (.001 in). For example, a credit card is around 30 mil thick.
Choose the Right Scrim Vinyl for Your Printer
Always use scrim vinyl that is compatible with your printer. Inkjet printers use water-based dye and pigment inks. You’ll need inkjet scrim vinyl banner material.
Inkjet printers give you sharp, high-quality images. You get a wide spectrum of colors.
Pigment inks are water resistant, which is important for outdoor use. They resist fading from UV light. They’re also less sensitive to other elements like humidity.
2. Reinforce Your Brand
A scrim vinyl banner gives you the opportunity to reinforce your brand identity. Consistent branding across multiple platforms makes you more memorable. It builds awareness and helps your clients recognize you.
Consistent brand marketing builds trust.
A wide format scrim vinyl banner can incorporate your brand colors and your logo. It can help build consistency across your online and offline marketing efforts.
3. Optimize the Design
The design of your banner is critical for how well the banner meets your marketing goals.
In general, a short and simple message is best. Fonts should be clear and readable. This lets viewers take in the information more easily.
A clear focal point helps guide your viewers’ attention to your main message. The focal point could be the name of your organization, a special offer, or a relevant image. Placing the focal point near the top center of the banner helps it stand out.
Consumers pass your store or booth quickly. You need to catch their eye and give them your message before they move on.
Importance of High-Quality Images
A wide format scrim vinyl banner will be large. Using an image with high resolution is very important. If the image resolution isn’t high enough, the banner will look pixelated.
If you don’t have your own photos, you can look for stock images online. Many stock image sites make images available for free or at a low cost. Check to be sure that you have copyright authorization for any image you want to use.
4. Choose a High-Impact Location
The location of your vinyl banner is another critical factor to consider. A colorful banner hanging from a building in a busy location can put your message in front of many potential customers every day.
Athletic events give you the opportunity to target your audience more specifically. For example, the fans at a women’s volleyball match are likely different than the fans at a men’s hockey game.
Advertising with a local team puts your brand in front of potential new clients looking for services “near me.” It also shows your support for the local community.
A wide format scrim vinyl banner on or near your building can help customers find your location. This use of a vinyl banner is especially helpful if your organization is new or has recently moved.
Banners are also useful at trade shows. They help create brand awareness and attract people to your booth. A trade show offers you highly-targeted leads.
5. Extend the Life of Your Vinyl Banner
One advantage of using vinyl banners in your marketing plan is that you can reuse them. Following the proper cleaning and storage procedures can increase banner life. You can avoid deterioration and maintain the quality of your images.
Clean your vinyl banner with a damp soft cloth, sponge, or mop. You can use a mild soap to clean areas with heavier soiling.
Rinse the banner with clean water and let it air dry completely. Then you can re-hang it or put it back in storage.
Storing Your Vinyl Banner
Roll your banner to store it. Folding it can create creases that are very difficult to remove. A cool, dry place is best for storing your vinyl banner.
Ordering Your Inkjet Vinyl Banner Material
A vinyl banner can bring many benefits as part of your marketing strategy. You can build brand awareness and attract new customers. The right design and the right banner material are critical for getting the best results.
The Plotter Paper Guys have the Canon scrim banner vinyl you’re looking for. Our matte blockout scrim vinyl is compatible with aqueous inkjet printers from Canon, Epson, and HP.Check out our selection of inkjet scrim vinyl banner material and place your order today.